Aller directement au contenu
Sébastien Gaya
Emma Jouffroy
Manon Lavie
Charles Prévôt
Quentin Leconte
Léna Defay
Guillaume Chevrat
Juliette Rivière
Léa Vignaud
Sylvain Doignon
Clara Rigaud
Marie-Aline Millot
Alexis Benoit
Marjolaine Didier
Antonin Langlade
Perroline Paganon
Benoit Morin
Paméla Hamille
Valentin Moreau
Julie Mirande
Chloé Beghin
Jean-Baptiste Guignot
Kora Saccharin
Antoine Lenoir
Pauline Maisonnave
Alex Roubinet
Margaux Lespagne
Félix Aymé
Loïc Lepetit
Thierry Poinot
Audrey Troyes
Marie Larrière
Alice Fournier
David Farez
Caroline de Lorgeril
Mylène Guérin
Nicolas Cargou
Yuna Orsini
Anne-Laure Poulain
Charlie Montagut
Claire Tauziet
Thibaut Charron
Antoine Schirer
Damien Alexandre
Philippe Albert
Damien Petton
Victor Lamant
Damien Cuzacq

Marks of excellence

Marks of excellence

Per Mollerup

Marks of Excellence (first published in 1997) offers a rigorous exploration of the trademark: its history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes. The text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space. An invaluable reference tool for design students and graphic designers, the original book is packed with nearly 600 illustrations of both rare and instantly recognizable trademarks, logos, signs, advertisements, and the images that inspired them. This revised and expanded edition will include at least 500 new images and 80 pages of new material, bringing this successful title right up to date.

ISBN 9780714864747

Accéder à la ressource
Ressource importante pour les compétences
Comprendre Concevoir Exprimer Entreprendre

Ressource importante pour les parcours
Stratégie de communication numérique & design d’expériences Création numérique